Case Study: How We Sold 34 Pelican Crest Drive!

"Our thanks to the Smith Group team for their partnership in selling 34 Pelican Crest. Yes, sold quickly and at a premium to list price, but as the result of careful planning to capture the home’s full potential (and fair) value. The home itself was well located, constructed, updated and maintained, but in a neighborhood where several recent comps and listings were homes that remained in their original condition. As such, despite some quality advantages, ours ran the risk of being compared negatively to newer-construction homes in Crystal Cove. The Smith Group team took the time to make thoughtful recommendations (and overcome our initial reluctance) regarding remodeling and staging, which transformed our authentic, “old world”, Tuscan home to a much fresher, newer look. Next step was to get people to look at a home they might have overlooked and that is where the marketing effort came in. Great photography, a creative video (went viral), multi-media exposure and solid relationships with the agent community did the trick. Finally, while we were supported by a larger team of specialists in various bits of the process, the actual showings were done exclusively by sales pros Tim and Amy - we appreciated their deep knowledge of our home as well as their respect for our privacy. In the end, they delivered multiple offers (both initial and back up) and we received timely and sound advice on how to manage them. At all times we were treated professionally and ethically by the Smith Group (some good laughs together as well) and would definitely recommend them to others."⁣⁣⁣

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--Sellers, 34 Pelican Crest | Newport Coast. Closed at $21,000,000