Awarded Top Real Estate Video Influencer (third year in a row)
Welcome to the 2019
Video Influencer's Guide
*Details below on how to download the interactive guide
Welcome to the 2019 Video Influencers Guide presented by Tom Ferry and BombBomb - encompassing the best of the best real estate + mortgage professionals going all in with video and crushing it! In the guide they’ll detail the great success of 60 amazing video influencers ranked by BombBomb who are thriving with video. After downloading the free guide, you’ll be able to hear from some of them directly via educational videos throughout the guide.
Awarded Number One in the category for Home Tour + Listing
"If you want to learn from a real estate professional who is creating great home tour and listing videos, you'll want to download this interactive guide. The competition in this category was fierce this year. We saw videos that looked like they were straight out of a Hollywood studio and others that made you feel completely immersed in the home you were watching as if you were seeing it in person. You’ll see a balance of high-production luxury listing videos and quality personal ones for low- and mid-market listings. And the individuals creating this outstanding content had some strategies that we wanted to share with you.
The Creation and The Goals
"We started this in-depth exploration in 2017 to give back to the real estate industry, recognize and celebrate outstanding video influencers, and use it as an opportunity to learn, for ourselves, about top performers, strategies, and what it takes to prosper. We hope you get the same enjoyment and education out of this as we have. Our stated goal prior to embarking on this inaugural journey was: To celebrate and educate on the top ways real estate professionals are using video to grow their businesses, and to recognize individuals and their achievements. And since then, it’s evolved to include both real estate and mortgage to achieve the same desired outcome for both industries that rely so much on video for their businesses to flourish and expand.
Methodology For The Awards
"To start the nominations, we (BombBomb) sent out emails to our full databases and ran paid and unpaid advertising to drive traffic to the nomination page. This netted nearly 1,000 nominations. We also reviewed all of our previous winners from our 2018 Video Influencer Awards.
"Our team started on the primary website of the nominee and browsed for video injection. Then, we proceeded to their social media profiles and any other links or websites provided through the nomination form. We watched, on average, around six videos per nominee (as few as one or two and as many as 20)—analyzing video content for quality, quantity, and value provided— totaling approximately 6,000 videos consumed throughout this vetting process.
"We decided that each person would only rank in one category. This means that All Around winners could have ranked highly in one or more other categories. Likewise, a ranked person in one of the other categories may have been considered for All Around, but a particular strength landed them in that specific category. To be considered, the nominee had to be a practicing real estate or mortgage professional.
"Additionally, #1 ranked Video Influencers from previous years were retired from the respective categories and moved into a Hall of Fame. They were, however, allowed to rank in other categories they had not previously won the top spot in. We also sought guidance from guest judges Jesse Peters (#1 2018 Listing Video Category Real Estate Video Influencer) and Michael Thorne (#1 2018 Community Video Category Real Estate Video Influencer) for final ranking rankings."
bomThere are a lot of lessons to be learned from the video influencers in this guide. They’ve all found success with video in different ways, and are going all in as far as producing content to thrive in their respective industries. But their success is not unattainable, and you can be well on your way to being a top video influencer in real estate or mortgage as well.
Here are the top eight takeaways to get you started:
1. Think Outside of the Box with Content Ideas
2. Be Mindful When Titling Your Videos
3. Organize Video Content Across Your Platforms
4. Create Videos Unique to Each of Your Social Media Accounts
5. Showcase Others From Your Company in Your Videos
6. Work with Your Partners to Create Better Video Content
7. Vlogs with Value are Amazing!
8. Embrace Simple Video