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Elevating Listing Videos To A Viral Art Form With Tim Smith & Chris Stacey

Tim Smith

Tim Smith’s name is synonymous with the coastal Orange County real estate market, where his well-established reputation and unmatched market knowled...

Tim Smith’s name is synonymous with the coastal Orange County real estate market, where his well-established reputation and unmatched market knowled...

Sep 18 4 minutes read

CASE STUDY: How We Sold 1813 E Bay Avenue in 10 Months.

One of the best ways to maximize your awareness in the market and stand out from the competition is to create videos.

Videos show that you’re providing relevant, informative and entertaining content to your viewers, leads, clients, and any person that can potentially hire you for your services.

Well, Tim Smith has taken all of this to the next level, and on today’s episode of the Tom Ferry Podcast Experience, Tim and his cinematographer, Chris Stacey share with me all their film secrets. 

Tim and Chris are the geniuses behind the viral hit, ‘Teach Me How To Duffy’ film that led to a recent $35.008 million sale! 

This dynamic duo reveal all the behind-the-scenes details for Teach Me How To Duffy, including the good AND negative comments they received. (Chris has an important lesson on why negative comments can actually help your videos.)

They also share how you MUST be resourceful when producing your videos, tips on how to pull the talent from the people you know in order to have a successful collaboration, and how it’s great taking risks when creating relevant and good content. 

If you’ve been thinking of making your own listing, show or community videos or just need some fresh ideas, then check out this episode!

*Posted with permission from Tom Ferry. This article originally appeared at The Tom Ferry Podcast Experience home page.

SHOW NOTES

In this episode we talk about…

1:28 – Tim Smith shares why he started making films instead of listing videos

4:18 – Chris Stacey talks about his film family background and shooting music videos

6:22 – Chris chats about his work with Hugh Hefner, Disney and Hollywood Records

8:10 – In the beginning, Chris was against shooting real estate videos

10:31 – Discover all the BTS secrets and bumps on the road that Tim and Chris encountered when pitching for “Teach Me How To Duffy”

12:56 – Are you working out your creative process muscle? 

14:35 – Tim talks about the one-day production process of making ‘Teach Me How To Duffy’

18:48 – When creating videos you must be aware that everything’s going to change until it’s recorded

20:10 – ‘Teach Me How To Duffy’ brought awareness and ultimately sold for 35 million dollars!

23:00 – You don’t need a lot of money to shoot your videos… just write for the people you know

24:07 – Find out about all the positive AND negative feedback that Teach Me How To Duffy received

27:54 – Make creative videos that create a movement such as #TeachMeHowToDuffy 

28:25 – Take the risk! Tim and Chris share how they’ve taken BIG risks when making their videos

30:33 – “The whole point of it is that people remember what you’re doing”

33:21 – Chris talks about how making mistakes is all part of the creative process

35:08 – Are you freaking over negative comments? Don’t be! It means you’re doing something right!

44:36 – Chris and Tim talk about the 3 BIGGEST mistakes you should avoid when doing your videos

52:30 – Listen to Tim’s advice for influencer collaboration and creating snackable content

58:22 – Discover what makes good and relevant content 

1:02:03 – Find out how to distribute your videos on social media

A Quick Message From Tim Smith

The Duffy Film

The Architectural Film

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